Portfolio
Copywriting, transcreation, localization, blah blah blah. Here are some examples of my work.
Airbnb: Kid-sized
Airbnb wants to be the go-to choice for families. This Flemish ad was written and directed by vedetski.
US ad (original). © 2024 Airbnb, Inc.
Dutch ad. © 2024 Airbnb, Inc.
Cool!
We could have a Flemish voice read the Dutch script here and that's it.
But through localization, we can tailor this script even better to a Belgian audience.
We Flemings know the word "krap," but have you ever walked in somewhere thinking, "Amai, what a cramped room"? Voilà.
Belgians also tend to have a slightly drier sense of humor than the Dutch. Here I wanted to play a little more with the visual of the children stuck in the doorway.
Flemish ad. Written and directed by vedetski. © 2024 Airbnb, Inc.
Airbnb:Pool
Airbnb wants to be the go-to choice for child-free holidays. Flemish ad written and directed by vedetski.
US ad (original). © 2024 Airbnb, Inc.
Dutch ad. © 2024 Airbnb, Inc.
Flemish ad. Written and directed by vedetski. © 2024 Airbnb, Inc.
Again, we Flemish folks totally get Dutch humor, but by localizing it, we can fine-tune this script even more for a Belgian audience.
Also, listen out for the background voices.
There is also a longer version of this ad.
Just, for fun.
Flemish ad. (30 sec) Written and directed by vedetski. © 2024 Airbnb, Inc.
Airbnb: Shared Bathroom
Airbnb wants to be the go-to choice for groups of friends. This Flemish ad was written and directed by vedetski.
US ad (original). © 2024 Airbnb, Inc.
Dutch ad. © 2024 Airbnb, Inc.
Flemish ad. Written and directed by vedetski. © 2024 Airbnb, Inc.
Airbnb: Bedtime
Airbnb wants to be the go-to choice for family vacations. This Flemish commercial was written and directed by vedetski.
US ad (original). © 2024 Airbnb, Inc.
Dutch ad. © 2024 Airbnb, Inc.
Je kleintje? De klein mannen might sound Flemish, but that's already leaning towards Antwerp dialect. This Dutch ad feels really natural to Dutch speakers, but Flemish is generally a bit more laid-back and casual.
Flemish ad. © 2024 Airbnb, Inc.
“Aah, merci...” The differences are subtle – often it's hard to explain exactly what feels smoother – but this localized ad really clicks with Flemish people. Kudos to the voice-over artist too, for getting that sly wink across in the last line!
