What's the story
that makes your whole brand
come together?
Brand strategy, narrative, and storytelling for founders and scale-ups. Project-based, fractional, or in collaboration with branding agencies.
Your CEO is good at explaining things, but doesn’t get very specific. Marketing comes up with fun campaigns, but one gets 2,000 likes and the other 20. Sales brings in leads, but mainly negotiates on price. HR complains that they receive fifty AI-generated cover letters and no one bothers to actually write anything themselves. Not to mention that new intern who sends emails full of emojis.
Your communication is all over the place, and it’s costing you time, efficiency, talent, money, and your joy of life.
You don’t need a new website. You don’t need to reinvent your brand. And you certainly don’t need to produce more content. (I mean it, can everyone just calm down with all this content?)
What you need is a single overarching narrative.
This is who we are, what we stand for, and how we view the world.
Give people something to rally behind. Something to believe in. Something to build upon.
Something to love or hate, but make people feel something.
Only then can they decide whether your brand fits into their narrative.
Bram Vuylsteker
brand narrative strategist
for founders, scale-ups, and branding agencies.
I build your story and keep your storytelling tight.
Flemish and English. Based in Ghent and Barcelona.
I don’t do market analysis. I dive into the founder, or whoever’s currently running the company.
Looking for the story that can only be yours. What makes you, you.
Most strategists stop there. Here's your brand story, see ya.
I translate it into everyday language for founders, C-suite executives, sales, marketing, HR, and even that damn intern.
So that everyone can carry and tell the same story.
And why is this so important?
Good question, and the answer is simple.
Your story is your brand.
How I help
Storytelling builds loyalty through identity.
I help founders build and keep their brand narrative alive.
From overarching narratives to day-to-day copy.
Most brands already have a compelling story.
They just haven’t thought about it yet.
Brand Strategy
We discover why you exist, for whom, and what makes you different. Then we translate that into a story that your team can carry without it feeling forced.
Storytelling Retainer
Your story is ready, but it won't stand on its own. For founders and scale-ups who need long-term support: sparring, copywriting, and monitoring your story on a monthly basis.
Copywriting
— Dutch & English
Website copy, campaigns, UX texts — everything that needs to be read and felt. For brands that know what they stand for.
Also available
Podcasts
Storytelling in its purest form. We transform your story or expertise into audio. From concept to recording, editing, and guidance.
Flemish voice-over
Natural, warm, and understandable.
For brands that want to inject character into their story.
How I work
I don't start by writing. I start by listening.
First, I want to understand your company better:
Why does it exist?
What frustrated you in the market that made you want to do things differently?
Who are your favorite customers? Why?
What mission are you fulfilling?
I translate those answers into a brand narrative:
a story that your team can carry without it feeling forced.
Then comes the execution: copywriting, style guides, campaigns, podcasts.
Strategy first, words second.
Who I work for
I usually work with teams that have a strong story,
but are looking for clarity and consistency in how they communicate it.
Not because they can't do it, but because they're too close to it.
Founders & scale-ups
Growing teams that want to make complex ideas understandable
for customers, investors, or new colleagues.
Agencies
Creative and digital agencies looking for extra hands for copy, audio, or storytelling.
I step in where needed and step out when it feels right.
International teams
Based in Ghent and Barcelona, I work in Dutch and English.
I help you make your brand story sound natural, authentic, and culturally accurate,
without losing any nuance or emotion.
Who I have worked with
Over the past 15 years, I have worked for brands such as Airbnb, IKEA, Nike, Uber, AG Insurance, and Ancienne Belgique. From brand storytelling strategy to hands-on copywriting, podcast production, and voice-overs.
In 2022, I won the Prix Europa for best European fiction podcast (Buffalo Bitches, producer). Before that, I spent seven years at Studio Brussel as a presenter and producer, where I also presented at festivals such as Tomorrowland and Pukkelpop.
Collaborations
What clients say
"Thanks for asking exactly the right questions and guiding me through these very interesting and eye-opening branding sessions."
Janne Degryse — Founder, Studio Modular
"Bram is a thoughtful, creative copywriter with a strong instinct for language and audience. He knows how to make copy feel natural, precise, and on-brand across channels."
Luc van Kemenade — Localization Manager EMEA, Airbnb
"I've worked with Bram for over a year and can wholeheartedly recommend him. He always has a strong creative instinct and a clear understanding of the brief. He's a great partner for anyone looking for high-quality, thoughtful copy."
Carmen Pilar Sánchez Navarro — Localization Program Manager, Airbnb
"I regularly book Bram for copywriting and translation services for Ancienne Belgique. Excellent communication, professional service. I can highly recommend vedetski."
Maarten Coosemans — Ancienne Belgique
"Working with Bram in parallel for the Dutch and Flemish markets has been an absolute joy. Bram knows exactly how to localize copy in a way that feels natural, culturally appropriate, and still sounds catchy."
Vicky Frissen — Copywriter & Localization, Airbnb
About me
I work as a brand narrative strategist under the name vedetski.
I help founders figure out what they really want to build, and I craft the words that inspire others to want to be part of that story.
My name is Bram Vuylsteker.
I believe that most companies have a better story to tell than they realize. They just need someone to ask the right questions. Storytelling fascinates me because it lies at the intersection of strategy, psychology, and creativity.
Frequently asked questions
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Brand storytelling is about finding and telling your brand story. Not what you do (customers already know that), but why you exist, for whom, and what makes you different. That story becomes the basis for all your communication—from your website to your pitch, from your campaigns to how your team talks about you.
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We start with conversations: why does your company exist, who is it for, what makes you different. I translate those answers into a brand narrative, messaging framework, and tone of voice guide. Then comes the execution: copywriting, style guides, campaigns, podcasts. I guide the entire process, from strategy to words.
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I’m based in Ghent and Barcelona, but I work with clients throughout Belgium, the Netherlands, and internationally. As a brand narrative strategist, I primarily work remotely, but I’m also happy to visit in person for workshops or kick-off meetings.
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Dutch (Flemish) and English. I have worked for international brands such as Airbnb and IKEA for many years, learning how to translate stories between cultures without losing their essence.
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Brand story development takes approximately 3-4 weeks. Website copywriting takes 4-6 weeks. For larger projects (strategy + multi-channel execution), we estimate 2-3 months. I typically work with 2-3 regular clients at a time, allowing for focused attention and quality.
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Especially for founders of growing companies who struggle with their story. You have product-market fit, but your messaging isn't quite right yet. Customers understand what you do, but not why it's important. Investors hear your pitch, but don't remember you. I help you clarify that story.
Curious?
Curious about how your story can land better?