Brand storytelling for founders & growing teams
You're growing, but it feels like running on a treadmill. Every month, you come up with new strategies, new hooks, new ways to grab people's attention. It works—until it doesn't.
Customers understand what you do, but they don't feel a connection with who you are. As soon as they find a better deal somewhere else, they're gone. You feel it. And it stresses you out.
The problem isn't your product. Nor is it your marketing. The story is missing.
Our similarities are greater than what sets us apart.
Authenticity as an antidote to collective loneliness.
Let's create stuff that makes us feel connected.
Companies with a strong brand story don’t need to convince anyone. They attract people. Their customers stay longer, refer others, and are less price-sensitive.
Not because their product is necessarily better in every way, but because customers see themselves reflected in who they are.
People don’t walk away from a brand that feels like a part of themselves.
I help founders and scale-ups find that story and make it consistent in everything they say.
Storytelling isn't marketing. It's the foundation on which everything rests.
How I help
Storytelling builds loyalty through identity.
I help founders discover and tell their brand story.
From strategy to execution: I guide the entire process.
Most brands already have a great story.
They just haven’t thought about it yet.
Brand Storytelling & Strategy
We discover why you exist, for whom, and what makes you different. Then we translate that into a story that your team can carry without it feeling forced.
Storytelling Retainer
Your story is ready, but it won't stand on its own. For founders and scale-ups who need long-term support: sparring, copywriting, and monitoring your story on a monthly basis.
Copywriting
— Dutch & English
Website copy, campaigns, UX texts — everything that needs to be read and felt. For brands that know what they stand for.
Podcasts
Storytelling in its purest form. We transform your story or expertise into audio. From concept to recording, editing, and guidance.
Flemish voice-over
Natural, warm, and understandable.
For brands that want to inject character into their story.
How I work
I don't start by writing. I start by listening.
First, I want to understand your company better:
Why does it exist?
What frustrated you in the market that made you want to do things differently?
Who are your favorite customers? Why?
What mission are you fulfilling?
I translate those answers into a brand narrative:
a story that your team can carry without it feeling forced.
Then comes the execution: copywriting, style guides, campaigns, podcasts.
Strategy first, words second.
Who I work for
I usually work with teams that have a strong story,
but are looking for clarity and consistency in how they communicate it.
Not because they can't do it, but because they're too close to it.
Founders & scale-ups
Growing teams that want to make complex ideas understandable
for customers, investors, or new colleagues.
Agencies
Creative and digital agencies looking for extra hands for copy, audio, or storytelling.
I step in where needed and step out when it feels right.
International teams
Based in Ghent and Barcelona, I work in Dutch and English.
I help you make your brand story sound natural, authentic, and culturally accurate,
without losing any nuance or emotion.
Who I have worked with
Over the past 15 years, I have worked for brands such as Airbnb, IKEA, Nike, Uber, AG Insurance, and Ancienne Belgique. From brand storytelling strategy to hands-on copywriting, podcast production, and voice-overs.
In 2022, I won the Prix Europa for best European fiction podcast (Buffalo Bitches, producer). Before that, I spent seven years at Studio Brussel as a presenter and producer, where I also presented at festivals such as Tomorrowland and Pukkelpop.
Collaborations
What clients say
"Thanks for asking exactly the right questions and guiding me through these very interesting and eye-opening branding sessions."
Janne Degryse — Founder, Studio Modular
"Bram is a thoughtful, creative copywriter with a strong instinct for language and audience. He knows how to make copy feel natural, precise, and on-brand across channels."
Luc van Kemenade — Localization Manager EMEA, Airbnb
"I've worked with Bram for over a year and can wholeheartedly recommend him. He always has a strong creative instinct and a clear understanding of the brief. He's a great partner for anyone looking for high-quality, thoughtful copy."
Carmen Pilar Sánchez Navarro — Localization Program Manager, Airbnb
"I regularly book Bram for copywriting and translation services for Ancienne Belgique. Excellent communication, professional service. I can highly recommend vedetski."
Maarten Coosemans — Ancienne Belgique
"Working with Bram in parallel for the Dutch and Flemish markets has been an absolute joy. Bram knows exactly how to localize copy in a way that feels natural, culturally appropriate, and still sounds catchy."
Vicky Frissen — Copywriter & Localization, Airbnb
About me
I work as a brand storytelling consultant under the name vedetski.
My name is Bram Vuylsteker.
I believe most companies have a better story to tell. They just need someone to ask the right questions. Storytelling fascinates me because it lies at the intersection of strategy, psychology, and creativity.
Frequently asked questions
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Brand storytelling is about finding and telling your brand story. Not what you do (customers already know that), but why you exist, for whom, and what makes you different. That story becomes the basis for all your communication—from your website to your pitch, from your campaigns to how your team talks about you.
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We start with conversations: why does your company exist, who is it for, what makes you different. I translate those answers into a brand narrative, messaging framework, and tone of voice guide. Then comes the execution: copywriting, style guides, campaigns, podcasts. I guide the entire process, from strategy to words.
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Depending on the scope. Brand story development starts at around €2,000. Website copywriting starts at €1,500. For a complete project, I often work with retainers starting at €2,500/month. Send me a message and I will prepare a custom proposal.
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I work from Ghent and Barcelona, but I work with clients throughout Belgium, the Netherlands, and internationally. As a freelance copywriter and brand storytelling consultant, I mainly work remotely, but I also enjoy visiting clients for workshops or kick-offs.
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Dutch (Flemish) and English. I have worked for international brands such as Airbnb and IKEA for many years, learning how to translate stories between cultures without losing their essence.
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Brand story development takes approximately 3-4 weeks. Website copywriting takes 4-6 weeks. For larger projects (strategy + multi-channel execution), we estimate 2-3 months. I typically work with 2-3 regular clients at a time, allowing for focused attention and quality.
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Especially for founders of growing companies who struggle with their story. You have product-market fit, but your messaging isn't quite right yet. Customers understand what you do, but not why it's important. Investors hear your pitch, but don't remember you. I help you clarify that story.
Curious?
Curious about how your story can land better?