About Bram Vuylsteker — Brand Storytelling Consultant

A young man takes a selfie at a viewpoint with a large lake and mountains in the background at sunrise. He is wearing a green hat and a blue jacket.

I'm Bram, a freelance copywriter, podcast producer, and Flemish voice-over artist. I help founders find and tell their brand story.

From strategy to execution:

For startups, scale-ups, and international teams that want to build real connections. That may sound serious, but it usually boils down to saying what you need to say and deleting the rest.

From Ghent and Barcelona, in Flemish and English.
Clients: Airbnb, Translated, Ancienne Belgique, Mobile Vikings, and others.

Where this comes from

A young man with a surprised expression holds a black object in both hands, against a background with red stripes and a 'studio brussel' logo.

2011–2018: Studio Brussel

I started my career at Studio Brussel, one of Belgium's largest radio stations.
Radio is a good learning environment: you have little time, a lot of noise, and an audience that immediately tunes out if you're not clear.

I presented shows, worked behind the scenes, and made radio at just about every moment of the day (and night). Live on air, at festivals, in studios where everything had to happen quickly. That teaches you to think sharply, listen, and adjust, often while you're already working.

That reflex never left.

2014-2023: International experience

In addition to radio and media, I also lived and worked abroad.
I lived in London and Australia, where I worked at a creative agency and in coffee shops in Adelaide and Melbourne.

I also traveled through South America and kept a blog there. Not to give tips or share routes, but to write. About things I couldn't immediately place, impressions that lingered, and situations that often only made sense in hindsight.


I notice this most when I write or help shape ideas for international teams. Clarity is not a stylistic choice, but something practical: it has to work for everyone.

A person stands next to a large cactus in a desert-like landscape under a clear blue sky.

2022–present: Freelance

Today, I work as a freelancer for startups, scale-ups, media, and organizations.
In copywriting, podcasts, and voice-over, the principles are the same: creating structure, maintaining nuance, and using everyday language. A good example of this is my own series, shht de gebuurs, a West Flemish improvisation podcast.

Whether it's web copy, a narrative podcast, or a voice-over, the message should stick, not the packaging.

Man walking on a sandy path towards the beach with the ocean in the background, clear blue sky, close to a parking lot.

Why Vedetski

The name Vedetski originated during my time at Studio Brussel.
For a video series about studying, I made a joke with the name of soccer player Artem Fedetskyi. "VEDETSKI!" stuck and, to be honest, did better than my real name.

Since then, I’ve been using that name as my professional name. Not because it means anything, but because it sticks.

Are you working on something that needs to be clarified,
in text, audio, or voice?

More Studio Brussels

My highlight was presenting Fok De Blok together with Fien Germijns.

For Studio Brussel, I interviewed artists such as Ed Sheeran, Martin Solveig, Franz Ferdinand, and Sam Smith.

Two people in a radio broadcast, the man in the foreground is speaking into a microphone with the 3FM logo, the woman in the background is listening and wearing a red jacket.
Two women pose cheerfully with a middle finger sign and a book with the text 'FOKDEBLOK'.
Two young people, a woman and a man, smiling in a colorful, confetti-like background with blue, red, and yellow powder. Text on the image: "Super Sunday, with Ulrike and Bram, every Sunday from 1 p.m. to 6 p.m., Studio Brussel."
A group of people pose in front of a colorful wall, some holding postcards that together spell out "LITINKI."
A young woman and a young man standing next to each other, with the young woman wearing a hat with 'FOK DE BLOT' and flags with the same text, in an interior with a photo on the wall.
Two people in costumes, a woman in a pink sports outfit and a man dressed as a green pumpkin, standing in front of a wooden wall.
Two people in a professional radio or podcast studio wearing headphones, laughing and talking into microphones with "studio brusse" on.
A group of friends laughing and posing in a room with art on the wall, holding various objects such as flowers, a laptop, and an open book. They appear to be celebrating a party or gathering.
Two men stand with their arms crossed in front of a red background with white text and green and blue decorations. They smile at the camera, one boy with dark hair and one boy with light hair and blue eyes.
Man with wild hair eats a flame, a mysterious blue glow comes out of his mouth.
Poster featuring a young man with his arms crossed and a tattoo on his left arm that says "rage against the machine." The poster displays the title "The Heaviest List" and a list of three bands: Rage Against The Machine, Volbeat, and Korn, with accompanying a
A sketch of a young man with spiky hair and a neutral expression, giving the middle finger with the words "FOK DE BLOK" written on it. He is wearing a T-shirt and has two stickers, one with "studio brussel" and another with the text "FOK DE BLOK."