Storytelling Retainer for Founders & Scale-ups
Writing a brand story takes weeks. Keeping it alive? That takes daily work.
Most collaborations end at the wrong time.
The brand story has been written. The website is online. Now what?
Messages drift. Teams sound different. New campaigns no longer feel like yours.
After all that investment.
A retainer solves that problem: a permanent partner who knows your story and thinks along with you when it counts.
For whom
A retainer works best when your story is already written, but you notice that:
Your team is growing, and everyone tells your story a little differently.
You are launching something new and don't want to start from scratch
You're missing a sounding board who understands who you are
Not for: start-up strategy and brand story development.
For: long-term guidance and monitoring your story.
What is it?
Every month, you have someone who knows your story inside out. No new briefing. No need to build context. Just brainstorm when necessary, write when needed, and give feedback when you need a second pair of eyes.
Sometimes that means a conversation about positioning. Sometimes it's a campaign text that needs to be finished by Friday. Sometimes it's a second pair of eyes on a pitch that you can no longer see clearly yourself.
How I worked on retainer for Airbnb for 2.5 years
20 hours reserved each week. Not project-based, but ongoing collaboration.
My role: keeping their brand voice consistent across markets, adapting global campaigns for Belgium, writing everything from website copy to email campaigns.
What made it work: they didn't have to brief me every time.
I knew their story, their tone, their audience.
If something needed to be written, I wrote it.
If they needed sparring, I was there.
That's what a retainer should be.
How it works
We meet twice a month. Not just to tick boxes, but to really discuss what's going on. Between those meetings, I'm available via WhatsApp or email. If there's anything you need, you don't have to wait until the next check-in.
You don't have to explain your story again. I know what you do, where you want to go, how you sound.
And if copy needs to be written, I'll write it. No separate project, no extra quote. It's part of the deal.
Investment
Brand Storytelling Partnership — €2,500/month
What we do together:
2× strategic check-ins per month (60 min)
Availability between sessions (WhatsApp/email)
Copywriting where necessary: campaigns, website updates, pitches
Sparring and reviewing your most important messages
Some months I write a lot. Other months I mainly think along. Always available. Never have to rebuild context.
Strategic Storytelling Partner — €4,000/month
For scale-ups that require ongoing support:
2× strategic check-ins per month (90 min)
Daily availability for sparring and quick questions
Proactively thinking along about positioning and campaigns
All the copy your team needs: website, campaigns, scripts for podcasts or presentations
This is for teams that need speed and continuity. No waiting times.
Minimum commitment: 3 months
Language: Dutch, English, or both
We start with a 90-minute intake to get to know your story, goals, and challenges. Then we continue month by month.
Curious?
Send me a message. Tell me what's going on.
Then we'll see if this is a good fit.