Blog on storytelling and copywriting for founders
Some companies don’t need to convince anyone.
You immediately understand who they are, what they do, and why it matters.
Here I write about how that works.
Why Nobody Understands What You Do (And It's Not Their Fault)
I've been in Barcelona for a week. No network, no introductions, nobody who owes me a favor. Every conversation starts from scratch. That's refreshing. You find out very quickly whether your story actually holds up.
What is a copywriter?
When someone asks what I do, I sometimes say "copywriter." They nod. They think they understand. But I'm not so sure.
Information doesn't convince people. Recognition does.
Your website is clear and well-written. And yet, it doesn't resonate with anyone. That's not a copywriting issue.
Don’t ask what someone does. Ask how it feels when everything falls into place.
When I want to understand why someone does what they do, I never start with the work itself. I start with the person. Here’s how a graphic designer discovered, through Royel Otis, which clients are the right fit for her.
Storytelling is not marketing
Founders commission new copy. A new design. But if there’s no core concept for the copy to stem from, it won’t do any good. On the difference between marketing and storytelling.
Why some brands speak to you and others don't (even though their products are equally good)
Some companies inspire you. Others just want your money. What's the difference? An honest piece about brand narrative, brand storytelling, and the science behind it.