Blog on storytelling and copywriting for founders
Some companies don’t need to convince anyone.
You immediately understand who they are, what they do, and why it matters.
Here I write about how that works.
The Flemish Islands
I just got back from two weeks in the Azores. People smiled politely until I mentioned that the Portuguese once called them the Flemish Islands. Then they leaned in. That shift is the whole point.
Why Nobody Understands What You Do (And It's Not Their Fault)
I've been in Barcelona for a week. No network, no introductions, nobody who owes me a favor. Every conversation starts from scratch. That's refreshing. You find out very quickly whether your story actually holds up.
