Blog on storytelling and copywriting for founders
Some companies don’t need to convince anyone.
You immediately understand who they are, what they do, and why it matters.
Here I write about how that works.
Don’t ask what someone does. Ask how it feels when everything falls into place.
When I want to understand why someone does what they do, I never start with the work itself. I start with the person. Here’s how a graphic designer discovered, through Royel Otis, which clients are the right fit for her.
Why some brands speak to you and others don't (even though their products are equally good)
Some companies inspire you. Others just want your money. What's the difference? An honest piece about brand narrative, brand storytelling, and the science behind it.