Blog on storytelling and copywriting for founders
Some companies don’t need to convince anyone.
You immediately understand who they are, what they do, and why it matters.
Here I write about how that works.
Information doesn't convince people. Recognition does.
Your website is clear and well-written. And yet, it doesn't resonate with anyone. That's not a copywriting issue.
Don’t ask what someone does. Ask how it feels when everything falls into place.
When I want to understand why someone does what they do, I never start with the work itself. I start with the person. Here’s how a graphic designer discovered, through Royel Otis, which clients are the right fit for her.