Blog on storytelling and copywriting for founders

Some companies don’t need to convince anyone.
You immediately understand who they are, what they do, and why it matters.

Here I write about how that works.

A canvas featuring a black-and-white print of a coffee cup with an eye in it and an arrow pointing toward a coffin; at the bottom is the text "CLAN OF THE DES TINO"
Bram Vuylsteker Bram Vuylsteker

The Flemish Islands

I just got back from two weeks in the Azores. People smiled politely until I mentioned that the Portuguese once called them the Flemish Islands. Then they leaned in. That shift is the whole point.

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