Storytelling
and brand narrative
by people for people
I help startups, scale-ups, and international teams make their brand story clear, authentic, and relatable.
This way, people not only identify with your product, but also with who you are.
I help teams find and communicate their brand story, from strategy to copywriting.
I work in Flemish (Belgian Dutch) and English, based in Ghent and Barcelona.
Authenticity as an antidote
to collective loneliness.
Let's create stuff
that makes us feel connected.
From strategy to story
People understand what you do, but they don't feel a connection with who you are.
And without that recognition, you're just one option among many others.
I help teams find and tell their story.
Strategy first: why do you exist, what makes you different, what are your core values?
Words second: how does that translate into copy, campaigns, content?
Once people see themselves in your story, they will naturally return.
You're growing, but it feels like running on a treadmill.
Every month, new tactics, new hooks, new ways to grab attention.
It works, until it doesn't.
What I do
I help teams find and communicate their brand story.
From strategy to execution: I guide the entire process.
That means: building brand narratives, Flemish copywriting in Dutch (Belgium) and English, podcasts, style guides, voice-overs.
For B2C and B2B, because companies are made up of people too.
Brand Storytelling & Strategy
I help you find, structure, and communicate your brand story.
For teams that know what they do, but can't quite articulate it yet.
I write copy in Flemish (Belgian Dutch) and English for brands with a story.
From websites and campaigns to UX texts and content that is both read and felt.
Your story in audio.
From concept to recording, editing, and guidance: I help brands create podcasts that make an impact.
Natural, warm, and clear.
For brands that want to convey their story with emotion.
How I work
I don't start by writing. I start by listening.
Let's talk about your company:
Why does it exist?
Who is it for?
What makes you different?
What values are important, and how do they sound when you say them out loud?
I translate those answers into a brand narrative:
a story that your team can carry without it feeling forced.
Then comes the execution: copywriting, style guides, campaigns, podcasts.
Strategy first, words second.
How it works
Why literal translation is not enough
I once spent two weeks in Rome to position the Airbnb story for Flanders.
Sounds fancy, but it mainly involved a lot of coffee, asking a lot of questions, and a lot of rewriting.
The assignment: make our story local without losing its core.
The problem wasn't the language. It was the culture.
Americans are direct, optimistic, loud.
Flemish people are more subtle, more ironic, and have a built-in bullshit detector.
What sounds enthusiastic in San Francisco quickly feels like overselling here.
We didn't rewrite the style guide by replacing words,
but by listening to how Flemish people talk about the same things.
What do they find important?
What makes them enthusiastic?
What does hospitality mean to a Flemish person?
And above all: where do they lose interest?
The result: their platform remained the same, but their story suddenly clicked with Flemish people.
That is the power of storytelling.
Who I work for
I usually work with teams that have a strong story, but are looking for clarity in how they communicate it.
Not because they can't do it, but because they are too close to it.
Startups and scale-ups
Growing teams that want to make complex ideas understandable
for customers, investors, or new colleagues.
Agencies
Creative and digital agencies looking for extra hands for copy, audio, or storytelling.
I step in where needed and step out when it feels right.
International teams
Based in Ghent and Barcelona, I work in Dutch and English.
I help your brand story sound natural, authentic, and culturally accurate,
without losing any nuance or emotion.
Collaborations
About me
I work as a freelancer under the name vedetski.
My name is Bram Vuylsteker.
I help teams find and communicate their brand story, from strategy to copywriting, podcasts, and voice-overs.
That doesn't happen by shouting louder, but by being more honest about what you stand for.
From Ghent and Barcelona, I help brands and teams who are tired of superficial communication and want to build real connections.