Blog on storytelling and copywriting for founders

Some companies don’t need to convince anyone.
You immediately understand who they are, what they do, and why it matters.

Here I write about how that works.

A canvas featuring a black-and-white print of a coffee cup with an eye in it and an arrow pointing toward a coffin; at the bottom is the text "CLAN OF THE DES TINO"
Bram Vuylsteker Bram Vuylsteker

Storytelling is not marketing

Founders commission new copy. A new design. But if there’s no core concept for the copy to stem from, it won’t do any good. On the difference between marketing and storytelling.

Read more