Blog on storytelling and copywriting for founders
Some companies don’t need to convince anyone.
You immediately understand who they are, what they do, and why it matters.
Here I write about how that works.
AI didn't kill copywriting. It made brand strategy stand out.
Everyone keeps asking if AI is my enemy. It isn't. It has made words less valuable and the thinking behind them more valuable than ever. An article on why copywriting matters less now, brand strategy more, and why I focus on the founder, not the market.
When should you hire a freelance copywriter? (And when shouldn't you?)
A founder sent me a screenshot. His agency had proposed a six-month retainer for three pieces of content per month. He asked me, "Is this what I need?" I said no.
What is a copywriter?
When someone asks what I do, I sometimes say "copywriter." They nod. They think they understand. But I'm not so sure.
Information doesn't convince people. Recognition does.
Your website is clear and well-written. And yet, it doesn't resonate with anyone. That's not a copywriting issue.
Storytelling is not marketing
Founders commission new copy. A new design. But if there’s no core concept for the copy to stem from, it won’t do any good. On the difference between marketing and storytelling.