Everyone keeps asking if AI is my enemy. It isn't. It has made words less valuable and the thinking behind them more valuable than ever. An article on why copywriting matters less now, brand strategy more, and why I focus on the founder, not the market.

I've been in Barcelona for a week. No network, no introductions, nobody who owes me a favor. Every conversation starts from scratch. That's refreshing. You find out very quickly whether your story actually holds up.