Blog on storytelling and copywriting for founders
Some companies don’t need to convince anyone.
You immediately understand who they are, what they do, and why it matters.
Here I write about how that works.
AI didn't kill copywriting. It made brand strategy stand out.
Everyone keeps asking if AI is my enemy. It isn't. It has made words less valuable and the thinking behind them more valuable than ever. An article on why copywriting matters less now, brand strategy more, and why I focus on the founder, not the market.